BNW Developments has officially launched the first Tonino Lamborghini Residences on Al Marjan Island, marking the Italian lifestyle brand’s debut residential project in Ras Al Khaimah. The announcement introduces a new branded waterfront development at a time when the emirate continues to attract international developers, investors, and lifestyle brands.

The launch positions BNW Developments, Ras Al Khaimah’s largest private developer, at the centre of the emirate’s evolving luxury property market. At the same time, it brings the Tonino Lamborghini brand into one of the UAE’s fastest-growing coastal destinations.

Landmark Launch Highlights Market Confidence

BNW Developments revealed the project at a large-scale industry event held at Dubai’s Coca-Cola Arena. The unveiling drew high-net-worth individuals, real estate brokers, industry stakeholders, and public figures. The event reflected the scale of the project and underscored the developer’s focus on high-profile market positioning.

A live performance by Indian singer Jubin Nautiyal concluded the evening. However, the core message of the launch remained clear. BNW Developments aims to introduce a branded residential project designed for long-term living and investment rather than short-term spectacle.

Italian Design Meets Waterfront Living in Ras Al Khaimah

The project integrates Tonino Lamborghini’s Italian design language with BNW Developments’ approach to modern urban living. The brand is known globally for bold aesthetics, precision detailing, and lifestyle-driven design. In Ras Al Khaimah, these elements have been adapted to suit waterfront living and the expectations of an international buyer base.

Each residence focuses on proportion, material quality, and functional layouts. The development seeks to balance emotional appeal with long-term investment fundamentals, aligning brand identity with market demand.

Project Scope and Residential Mix

Tonino Lamborghini Residences, Al Marjan Island, Ras Al Khaimah will feature 377 residential units. The collection includes:

• Studios

• One, two, and three-bedroom apartments

• Villas

• Penthouses

• Mansions

The project has been developed under the creative direction of Angela Krieger, with interior design led by Architect Carlos Rossi. The variety of unit types allows the development to serve both lifestyle buyers and long-term investors.

BNW Developments’ Position in Ras Al Khaimah

BNW Developments entered the Ras Al Khaimah market at an early stage of Al Marjan Island’s transformation. Since then, the company has expanded its footprint significantly. Today, around 90 percent of BNW’s development portfolio sits within the emirate.

Government stakeholders have identified BNW Developments as the single largest private developer in Ras Al Khaimah, reflecting its growing influence in the local real estate sector.

Market Fundamentals Support Branded Growth

Underlying market conditions continue to support branded residential development in Ras Al Khaimah. Industry data points to a widening gap between hospitality supply and projected demand, particularly with the upcoming Wynn resort expected to add approximately 65,000 hotel keys to the market. Current operating capacity remains significantly lower.

Developers increasingly view Al Marjan Island as the emirate’s primary growth corridor. As a result, international brands continue to enter the market, seeking early positioning in a maturing destination.

Brand Strategy and Long-Term Positioning

The Tonino Lamborghini brand has evolved over more than four decades, expanding from its industrial origins into lifestyle and design. The Ras Al Khaimah project represents a strategic extension into residential real estate within a regulated and growth-oriented market.

For BNW Developments, the collaboration aligns global brand recognition with regional demand trends. Together, the partners aim to deliver a residential environment where identity, design, and long-term value intersect.

Why This Project Matters

The launch of Tonino Lamborghini Residences reflects broader shifts within the UAE property market. Branded residences continue to attract international buyers, particularly in emerging waterfront locations. At the same time, Ras Al Khaimah strengthens its position as a credible alternative to more mature luxury markets.

With this development, BNW Developments reinforces its role in shaping Al Marjan Island’s next phase of growth.

What is Tonino Lamborghini Residences on Al Marjan Island?

It is a branded residential development launched by BNW Developments on Al Marjan Island in Ras Al Khaimah, featuring apartments, villas, penthouses, and mansions.

How many homes are planned in the project?

The development will include 377 residences across multiple unit types.

Where is Al Marjan Island located?

Al Marjan Island is a man-made archipelago in Ras Al Khaimah, United Arab Emirates, developed as a waterfront residential and tourism destination.

Who is developing Tonino Lamborghini Residences?

The project is being developed by BNW Developments, Ras Al Khaimah’s largest private developer.

Why are branded residences gaining popularity in Ras Al Khaimah?

They attract international buyers, align with lifestyle branding, and benefit from the emirate’s growing infrastructure, tourism pipeline, and long-term investment outlook.